[Study] Why Accessibility Matters More Than Ever for SEO Performance
In today’s search landscape, visibility is everything — and accessibility is proving to be a powerful driver of performance. As businesses face rising expectations for seamless digital experiences, new research shows just how closely accessibility and SEO are connected.I...
Data & Insights
August 21, 2025
Semrush Enterprise AI Optimization Goes GA: Why Visibility in AI Search Is No Longer Optional
In March, Semrush Enterprise introduced AI Optimization (AIO) in beta - a new solution designed to help brands understand and improve how they're represented across today’s most influential AI search engines and large language models.
Data & Insights
July 3, 2025
Tech Giants vs. LLMs: Who’s Actually Visible in the Age of AI?
A new wave of disruption is underway—and this time, it’s not from Google, but from ChatGPT.
Data & Insights
May 28, 2025
Google’s AI Overviews Reach Up to 17% of Search Results in Europe, But Germany Barely Breaks 1%, Semrush Finds
Portugal and Belgium emerge as leaders in AI integration on SERPs, while Germany and Switzerland remain cautious.
Data & Insights
May 6, 2025
Breaking Barriers: What Search Data Reveals About Women’s Equity
As we gear up for International Women's Day (IWD) on March 8, 2025, this year’s theme, 'Accelerate Action,' is more than just a message – it’s a movement. It’s about celebrating and championing the advancement of women worldwide. Semrush data reveals surging online engag...
Data & Insights
March 7, 2025
Valentine's Day: A Data-Driven Love Story of Trends, Searches, and Online Dating
Valentine’s Day has long been a celebration of love, but beyond the chocolates and roses, it’s also a season of surging search trends and online dating booms. With billions of searches and millions engaging with dating platforms, data paints a compelling picture of how p...
Data & Insights
February 11, 2025
Eagles vs. Chiefs: Who’s Leading the Online Buzz Ahead of Super Bowl LIX?
The stage is set for Super Bowl LIX as the Philadelphia Eagles and Kansas City Chiefs get ready to face off. But the action isn’t just on the field—it’s lighting up the digital world too. Semrush data reveals that the fan engagement these teams inspire isn't just a seaso...
Data & Insights
February 5, 2025
New Semrush Study Reveals ChatGPT Search Trends: Insights from 80 Million Clickstream Records
A new Semrush study has unveiled the impact of ChatGPT's SearchGPT feature on website traffic and user behavior, shedding light on how the AI platform is transforming search trends and digital marketing strategies.
Data & Insights
February 3, 2025
Next-Gen Health: Key Wellness Trends Brands Can't Ignore in 2025
As we step into the new year, few industries are evolving as dynamically as health and wellness. While technology once sat on the sidelines, it now plays a central role in shaping how we eat, exercise, and even unwind. As we enter 2025, data from Semrush points to a cons...
Data & Insights
January 23, 2025
Semrush 2024: A Year in Review
As the curtain falls on 2024, Semrush celebrates a year of milestones, innovation, and meaningful connections within our community.
